Kuthatha ixesha elingakanani ukwenza ibhokisi yokupakisha yezithambiso ibe yeyakho? Ziziphi izinto zebhokisi yokupakisha?
Njengoko imarike yobuhle kunye nezithambiso ziqhubeka zikhula, uyilo kunye nokuveliswa kweiibhokisi zokupakisha zokuthambisa iya isibaluleka ngakumbi. Nokuba uqala ibhrendi entsha okanye uhlaziya ukupakishwa kweemveliso zakho ezikhoyo, kufuneka wazi ukuba kuthatha ixesha elingakanani ukwenza iibhokisi zokupakisha zokuthambisa, ukuhlelwa kwezinto kunye nendlela yokukhetha izixhobo ezifanelekileyo.
1. Ixesha lokulungisa ibhokisi yeCosmetic
Ixesha lokulungiselela iibhokisi zokupakisha zokuthambisa linokwahluka ngokuxhomekeke kwizinto ezininzi. Nazi ezinye zezinto eziphambili ezichaphazela ixesha lokwenza ngokwezifiso:
- Ubunzima bemveliso kunye nenkqubo yokwenza ngokwezifiso
Ukuba eyakho ibhokisi yokuthambisaifuna uyilo olulodwa, ukuyila okanye ubungakanani obukhethekileyo, kunokuthatha ixesha elingakumbi ukwenza. Iibhokisi ezilungiselelwe kakhulu zifuna ukuyila okungakumbi, ukulungiswa kunye nexesha lokuvelisa.
- Ubuninzi kunye nebhetshi yemveliso
Ubungakanani beebhokisi zezithambiso zesiqhelo zinokuchaphazela ixesha lemveliso. Iiodolo ezinkulu zidla ngokuthatha ixesha elininzi ukuvelisa kuba kufuneka izinto ezininzi kunye neenkqubo zokuvelisa.
Inkqubo yokuvelisa kunye nendlela yokushicilela
Iinkqubo ezahlukeneyo zemveliso kunye neendlela zokushicilela zinokuthatha ixesha elahlukileyo. Umzekelo, ukuba ukhetha inkqubo yokushicilela ekhethekileyo, efana nefoyile okanye isitampu sesilivere, kunokuthatha ixesha elongezelelweyo ukugqiba.
Ngokubanzi, ngokubanzi, ixesha lokulungelelanisa kwiibhokisi zokupakisha ze-cosmetic lihlala liqala kwiiveki ezimbalwa ukuya kwiinyanga ezimbalwa, ngokuxhomekeke kwizinto ezikhankanywe ngasentla kunye nokukwazi komthengisi.
2. Ukuhlelwa kwezinto zebhokisi zokupakisha iphepha lokuthambisa
Iibhokisi zokupakisha ze-Cosmetic zingenziwa ngokusebenzisa izinto ezahlukeneyo ezahlukeneyo, nganye yazo ineempawu zayo ezizodwa kunye nokusetyenziswa kwayo. Nalu uluhlu lwemathiriyeli yebhokisi yokupakisha yokuthambisa:
- Ibhodi yamaphepha
Ibhodi yephepha yenye yezona zinto zixhaphakileyo zebhokisi, zihlala zihlulwe zibe ziileya ezintathu okanye ngaphezulu, ezinokuqina okungcono kunye nokusebenza koshicilelo. Ilungele ukupakishwa okuninzi kwezithambiso ezifana neebhokisi, iipakethi zedrowa kunye neepakethi zokugoqa.
- Ikhadistock
I-Cardstock liphepha elomeleleyo elinamandla kunephepha eliqhelekileyo. Isetyenziselwa iibhokisi ezifuna ukukhuselwa ngakumbi okanye ukuqina, njengebhokisi yesipho se-cosmetic ephezulu.
- Iphepha elikhethekileyo
Izinto zephepha ezikhethekileyo ziquka iphepha le-matte, iphepha lobugcisa, iphepha lesinyithi, njl., ezinokwakheka okukodwa kunye nemiphumo yokubonakala. Ezi zixhobo zihlala zisetyenziselwa ukupakishwa kwezithambiso eziphezulu zokunyusa ukukhanga kwemveliso.
- Iplastiki
Iibhokisi zeplastiki zihlala zisetyenziselwa izithambiso zolwelo okanye iimveliso ezifuna iipropathi ezingangeni manzi. Ziyakwazi ukucaca ukubonisa umxholo wangaphakathi wemveliso.
3. Ndingakhetha njani xa ndenza ibhokisi?
Xa ukhetha imathiriyeli yebhokisi yakho yezithambiso, kufuneka uqwalasele izinto ezinje ngohlobo lwemveliso, imarike ekujoliswe kuyo, uhlahlo lwabiwo-mali kunye nomfanekiso webrand. Nanga amanye amacebiso:
Uhlobo lwemveliso
Ukuba imveliso yakho ifuna iqondo eliphezulu lokhuseleko, njengezithambiso eziethe-ethe, ikhadibhodi okanye imathiriyeli yephepha ekhethekileyo inokuba lukhetho olungcono. Kwaye ezinye iipakethe ezilula zokuthambisa zingasebenzisa ikhadibhodi.
Imakethi ejongiwe
Kubalulekile ukwazi ukhetho lwemarike ojolise kuyo. Imarike ephezulu inokufuna izinto ezicacileyo kunye nezikhethekileyo, ngelixa i-mass market inokukhetha ukhetho olufikelelekayo.
Uhlahlo lwabiwo-mali
Uhlahlo lwabiwo-mali lukwangumba ophambili. Iindleko zezinto ezahlukeneyo ziyahluka kakhulu, kwaye kufuneka uqinisekise ukuba izinto ozikhethayo zihambelana nohlahlo lwabiwo-mali lwakho.
Umfanekiso webrand
Ekugqibeleni, qwalasela umfanekiso wakho webrand kunye nokuma kwemveliso. Ibhokisi luphawu lokuqala lwemveliso yakho, kwaye kubalulekile ukukhetha imathiriyeli kunye noyilo oluhambelana nesimbo sophawu lwakho.
Isishwankathelo, ixesha kunye nokukhethwa kwezinto zokwenza iibhokisi zokuthambisa zizinto ezibalulekileyo ekufuneka ziqwalaselwe ngononophelo. Ngokuqonda imveliso yakho kunye neemfuno zophawu, ungakhetha ezona bhokisi zokupakishwa zezithambiso zilungele ukukhulisa umdla wemveliso yakho kunye nentengiso c.ukuba nomdla.
Ixesha lokuposa: Sep-06-2023